AdServing and Targeting Declaration

PREX Programmatic Exchange GmbH & Co Kg. operates a programmatic system for direct clients, for all of the Serviceplan Group clients and for a number of external agencies and partners.

Our targeting system allows us to place content-relevant advertising, based on individual user interest. The advertising content is selected by analyzing user behavior, based on cookie history. During that process, we do not store or accumulate any personal information. Our targeting technology is in line with all data protection laws. Our targeting technology is provided in association with:

ADITION technologies AG
Am Gatherhof 44
40472 Düsseldorf

Our service provider analyses cookies to give an overview of ads previously seen by the user (of all Serviceplan Group campaigns). This information is then used to select ads which will be of interests to the user in future. Cookies are small text files which are stored on the hard drive of users’ computers and allow future recognition. We do not store any information that can allow any kind of personal identification. You can avoid cookie installation by configuring your browser software.

You can revoke user data storage anytime by using the Cookie-Opt-Out:

Check Opt-In-Status Place Opt-Out Cookie Revoke Opt-Out

Please note, that it is technically impossible for us to identify the Opt-Out setting, if you delete the cookies from your browser software.

PREX has voluntarily signed the codices for self-regulation of the Deutschen Datenschutzrat Online-Werbung (DDOW). You can find the effectual codex here

PREX complies with the cross-industry self-regulatory Program for Online Behavioral Advertising (OBA) as managed by the European Interactive Digital Advertising Alliance (EDAA). PREX adheres to the Principles of the EDAA OBA Framework.

Please adress inquiries or complaints to

V1.0 – 30.10.2015